Establishing a benchmark for order fulfillment times (the time it takes for an order to be processed through shipment to the customer) is very important for the marketing success of your product. Therefore which of the following would you utilize to establish and maintain benchmarks?

 

A. Utilize your finance/accounting department since they understand costs and control cash.


B. Use your competitors' performance, if you can discover it


C. Develop benchmarks in conjunction with your best customers