Evaluate information management, planning, and control in business environments. Read the scenario and then address the questions

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Question:

Evaluate information management, planning, and control in business environments.

Read the scenario and then address the questions that match the following plans and remember be very detailed:

Marketing Plan
Operational Plan
Management and Organization
Startup Expenses and Capitalization

Scenario:

The group of angel investors funding the development of your virtual online fitness clothing business is looking forward to reviewing the strategic business plan your virtual team is busy constructing. Because you are a virtual online fitness clothing business, it is essential for your strategic business plan to highlight the competitive advantages and disadvantages of operating entirely online.

If a virtual business understands who its target client is, it sets a foundation for forecasting sales, estimating expenses, and deciding the best method to communicate with those potential customers. The marketing strategy for your virtual online fitness clothing business is the most essential component of the strategic business plan. The group of angel investors is looking forward to better understanding your marketing capabilities and innovative ideas. Most importantly, your pricing strategy for each virtual online fitness clothing business product will be critical to thoroughly explain and present.

Virtual online fitness clothing business Info:

Company Name: NARs

Who you are selling too: Adult Men and women clothing age 18+

The type of products that your business will sell is:

Women's workout clothes will include pants (shorts, knee high, long), tops (tank, crop, long sleeve), sports bras, and joggers.
Men's workout clothes will include pants (shorts, sweatpants, compression), tops (long sleeve, short sleeve, tanks), boxes/briefs, joggers.

Assignment: Requirements:

Determine what problems your virtual online fitness clothing business can solve, and explain how you can solve them.
Design and describe three unique virtual online fitness clothing business products.
Design and develop the brand of your products.
Describe the product life cycle for each virtual online fitness clothing business product.
Determine the need for legal actions to protect your intellectual property, such as copyright or patent filings.
Define the target market for each virtual online fitness clothing business product.
Develop a value proposition for each virtual online fitness clothing business product.
Explain how you will position your virtual business products relative to your competitors.
Based on your overall company strategy and product value propositions, craft an inspirational story that will connect potential clients with your virtual online fitness clothing business.
Describe the distribution and logistics of the products for your virtual online fitness clothing business. Emphasize how you intend on penetrating your target market. Explain what kind of placement is necessary to promote your brand and feature your products to your target market.
Considering the promotion mix, develop a promotion strategy for each virtual business product.
Describe any key sales activities that you will use to build and maintain your sales pipeline.
Explain the essential elements of the sales process (i.e., staffing, commissions, and quotas).
Design a digital marketing strategy for your virtual online fitness clothing business.
Design a mockup of the website for your virtual online fitness clothing business
Design an advertising campaign for your virtual online fitness clothing business.
Explain how you will turn your potential customers who express interest into paying clients.
Conduct a competitive price analysis on each virtual business product.
Develop a pricing strategy for your virtual online fitness clothing business products.