Evaluate TWO strategies ( Differentiation leadership strategy + Cost focus strategy) that have been adopted by Shoprite's
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Question:
Evaluate TWO strategies (Differentiation leadership strategy + Cost focus strategy) that have been adopted by Shoprite's competitors in reducing uncertainty during the Covid 19 pandemic and suggest how you believe that these strategies could be integrated into the elements mentioned by de Bruyn during the interview (each strategy needs to be aligned to at least one of the four elements mentioned in the case study).
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