Even though a local supermarket offers the same products as its competitors, the operations manager, Peter Mottley, wants to improve the competitiveness of this supermarket by investing in a comprehensive, sustainable customer service training program for the front-line staff. What type of business strategy is this approach based on?

Answer rating: 100% (QA)

The business strategy that Peter Mottley is pursuing by investing in a comprehensive sustainable cu... View the full answer