You have recently inherited a failing jeans company – “Jeans For U.” Due to the company’s failure to keep up with recent trends, last years the gross income was $20M, compared with $100M in 2019. Currently the company’s target market is women, ages 15-24 living with their parents. The annual household income is $30K-$60K. Cost of the jeans is currently $80. Eventually, you would like to sell this company, prior to that, sales and revenue must increase. Also, it is a high priority to give back to the community homeless organizations. Lastly, due to low sales trends, there have been layoffs and company morale is very low.

1. Develop two objectives for this organization

2. Develop two strategies for each objective (one must be a growth strategy).