Examine the table below that summarizes the income, and cost data for five companies. Use the...
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Examine the table below that summarizes the income, and cost data for five companies. Use the information to fill in the values in the lower half of the table. Which company is making the most efficient use of its marketing Table 1. Income and Cost Data for Five Companies Sales COGS Gross Profit Marketing Expenses Other Fixed Costs Net Income NMC Marketing ROS Marketing ROI S Compute the following: $ Company A Company B 5,450,000 $10,870,000 Table 1. Income Statement for Five Companies Company C $ 4,196,500 $ $ 1,798,500 $ $ 1,253,500 $ $ 272,500 $ 543,500 Company A 11 2,500,100 % 8,369,900 $ $ 2,300,000 1,630,500 $ Company B $ 11 $ $ 529,000 1,771,000 230,000 115,000 Company C % $ 1,000,000 $ $ $ Company D $ 230,000 200,000 50,000 Company D S 700,000 S 770,000 $ 539,000 Company E 161,000 $ 231,000 $ 5 35,000 Company E Examine the table below that summarizes the income, and cost data for five companies. Use the information to fill in the values in the lower half of the table. Which company is making the most efficient use of its marketing Table 1. Income and Cost Data for Five Companies Sales COGS Gross Profit Marketing Expenses Other Fixed Costs Net Income NMC Marketing ROS Marketing ROI S Compute the following: $ Company A Company B 5,450,000 $10,870,000 Table 1. Income Statement for Five Companies Company C $ 4,196,500 $ $ 1,798,500 $ $ 1,253,500 $ $ 272,500 $ 543,500 Company A 11 2,500,100 % 8,369,900 $ $ 2,300,000 1,630,500 $ Company B $ 11 $ $ 529,000 1,771,000 230,000 115,000 Company C % $ 1,000,000 $ $ $ Company D $ 230,000 200,000 50,000 Company D S 700,000 S 770,000 $ 539,000 Company E 161,000 $ 231,000 $ 5 35,000 Company E
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To calculate the missing values in the lower half of the table for each company we can use the provi... View the full answer
Related Book For
Financial Reporting Financial Statement Analysis and Valuation a strategic perspective
ISBN: 978-1337614689
9th edition
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
Posted Date:
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