Examples of competitive analysis and strategic service recommendation papers. It should provide (a somewhat limited but) useful competitive analysis of a health care organization of your choosing (e.g., a medical center, ambulatory clinic, dialysis center) in a market of your choosing and then offer a strategic recommendation for that organization for the addition of a new service that will produce a competitive advantage. For example, such a new service might be an urgent care clinic, a home health service, or a mobile mammography clinic, etc.

What are some examples?

-Introduction

-SWOT Analysis

-Summary/Situation Analysis(Drawing from your SWOT analysis posted above, a narrative that identifies the key factors that describe your organization's current business situation. Structure your response using the items 3.1-3.6 detailed below.)

1. Mission Statement(Post the organization's mission statement here. Add any commentary you think will be helpful to your arguments.)
2. Vision Statement(Post the organization's vision statement here. Add any commentary you think will be helpful to your arguments.)
3. Market Territory(Describe the size, geography, demographic make-up, rural-suburban-urban-mixed, residential vs. commercial vs. mixed, working class-poor-wealthy-mixed, etc.)

(In sentence format, briefly summarize the content of the four SWOT boxes adding any relevant commentary.)

1. Strengths
2. Weaknesses
3. Opportunities
4. Threats

-Strategic Goals

-Competition

1. Competitor Name/Location
2. Overview/Profile
3. Competitive Advantage
4. Target Market
5. Product/Services(In addition to listing what products/services are offered, comment on the competitor's level of expertise, their perceived quality/image, the location/convenience of the offerings, their insurance/payment policies.)

-Marketing Differentiators (Describe the market differentiators, if any, that your organization currently possesses that separates it from the competition.) Use items 6.1-6.3 below to structure your response.)

1. Differentiator (Is there anything that differentiates your organization from the competition?)
2. Threat (Does the competition represent a threat to your organization? If so, how much?)
3. Competitive Advantage(Do the differentiators your organization currently possesses have any competitive advantages for it?)

-New Product/Service Recommendation(Based on your research and analysis, provide a description of a new product/service you would recommend be added to your organization's existing offerings. Use items 7.1-7.7 below to structure your response.)

1. Mission(Describe the mission of this new part of the organization and discuss how it relates to the organization's overall mission.)
2. Services (What specifically will be offered?)
3. Staffing (How will this new product/service be staffed? MDs? RNs? Admin?)
4. Location(Where will it be located and why?)
5. Customer Description (Describe who these people are and what they look like. What are their medical, accessibility, financial concerns, demographics, psychographics?)
6. Ideal Customer Needs (What specific things are these people seeking to get from the new product/service?)
7. Payers(What form of payment will be accepted and why?)

-New Strategic Benefit and Competitive Advantage(Describe the specific business benefits and competitive advantage you believe the new product/service will strategically achieve for the organization. Discuss the potential financial impact, strategic improvements in market position/reputation, etc. As possible, provide your best estimates for the details as specified in items 8.1-8.4.)

1. Financial (New revenue generated, reduction in costs, increased profit margin?)
2. Operational(Improved operational efficiency, reduction in product time to market, enhanced quality of product/service?)
3. Market(Increased market awareness, greater market share, additional competitive advantage?)
4. Customer (Improved customer satisfaction, increased customer retention, greater customer loyalty?)