explain both the property's and potential sponsor's values using 3 main pillars or words, and briefly the rationale for each.

• Values are how an organization tells their story and what that organizations decides to communicate to their audience such as their purpose, personality, target market, etc. For example, Mercedes-Benz three values might be luxury, innovation, and design.

1. How to identify a brand authentic link between the property and the potential sponsor by examining the values that they both share.
2. Brief  explaination on  how  sponsored social media post demonstrates the brand authentic link between the property and the sponsor, and why it would be successful.