Explain briefly Select a product or use your course product to describe. How would you use each
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Question:
Explain briefly Select a product or use your course product to describe.
- How would you use each of the five primary direct response tools as part of an IMC plan?
- Personal Sales
- Advertising Media
- Direct Mail
- Catalogs
- Telemarketing
- Describe the target market for the product and explain if you would use a different tool to reach different segments.
- For each of the five tools, answer the following:
-
- Describe how you will use the tool for the product.
- What would be an objective for using the tool?
- How would you measure to see if your tool was working as planned?
Related Book For
Cost Management Accounting and Control
ISBN: 978-0324559675
6th Edition
Authors: Don R. Hansen, Maryanne M. Mowen, Liming Guan
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