Explain how a retailer can evaluate the effectiveness of a promotional campaign. Include discussion of specific data
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Explain how a retailer can evaluate the effectiveness of a promotional campaign. Include discussion of specific data that should be evaluated as part of this process. In replies to peers, discuss additional factors that should be considered when determining campaign effectiveness
Related Book For
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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