Explain the concept of customer lifetime value (CLV) and how and why should (shouldn't)use it.

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Explain the concept of customer lifetime value (CLV) and how and why should (shouldn't) use it.

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Cost management a strategic approach

ISBN: 978-0073526942

5th edition

Authors: Edward J. Blocher, David E. Stout, Gary Cokins

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Posted Date: Apr 26, 2024 04:10 AM

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Explain the concept of customer lifetime value (CLV) and how and why should (shouldn't)use it.

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Cost management a strategic approach

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