Explain the evolution of marketing concepts and highlight their significance.

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Business and society ethics and stakeholder management

ISBN: 978-0324569391

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Authors: Archie B. Carroll, Ann K. Buchholtz

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Posted Date: Jan 16, 2024 07:18 AM

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Explain the evolution of marketing concepts and highlight their significance.

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1 Production Concept This was the earliest concept popular during the industrial revolution in the mid19th century It entailed businesses focusing mor... View the full answer

Business and society ethics and stakeholder management

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