Explain the factors that affect the sensitivity of a company to the business cycle and the uses

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Explain the factors that affect the sensitivity of a company to the business cycle and the uses and limitations of industry and company descriptors such as “growth,” “defensive,” and “cyclical.

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Posted Date: Jan 07, 2021 03:50 PM

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Explain the factors that affect the sensitivity of a company to the business cycle and the uses

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Consumer Behavior Building Marketing Strategy

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