Explain the Following Questions:

1. How would you define the term “retail institution”? What is implied by this term? 

2. In most markets, independents are the most common form of a retailer. Why is this the case? 

3. Comparatively speaking, why do independents have much less power when it comes to negotiating with suppliers and other businesses? 

4. How can an independent retailer avoid becoming over-reliant on the owner? 

5. To what extent do you agree that independents put their customers first? 

6. What competitive advantages and disadvantages do regional chains have in comparison with national chains? 

7. What are the similarities and differences between chains and franchising?

8. From the franchisee’s perspective, under what circumstances would product/trademark franchising be advantageous? When would business format franchising be better? 

9. Why would a supermarket want to lease space to an outside operator rather than run a business, such as dry cleaning, itself? 

10. What are the pros and cons of Sherwin-Williams using dual marketing? 

11. How could a small independent restaurant increase its channel power? 

12. Would REI be as successful if it operated as a traditional chain?

Answer rating: 100% (QA)

1 Ans A retail institution is the basic format or structure of a business various retail institutions include ownership storebased strategy and non storebased electronic and nontraditional retailing I... View the full answer