Explain the history of your airline and describe its economic, structural, and competitive characteristics pre and post
Question:
Explain the history of your airline and describe its economic, structural, and competitive characteristics pre and post deregulation.
Identify the various route structure and product alternatives, the costs and benefits of each, and means for achieving product differentiation.
Identify the various airline departments and the role of each in planning, development, and execution of flight operations
Describe airline cost structure, the nature of fixed, variable, and controllable costs, and methods employed by your selected carrier to obtain sustainable competitive cost advantages over other carriers.
Discuss the methods of Revenue Management used by your selected air carrier and how it relates to other industries.
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen