Explain why you chose the selected articles over other similar articles that were also relevant to the CLO, and then demonstrate how the chosen articles succinctly address, illustrate, support, explain, or exemplify the CLO material covered in the textbook.

Material

CLO: Customer-Oriented Vision Statements Defines a business in terms of providing solutions to customer needs. o Customer needs may change. o The means of meeting those needs may change also. Example: Ford Motor Company. o Entered the market in the early 1900s. o He didn't build a better horse and buggy. o Ford's focus: "to provide personal mobility for people around the world."

Answer rating: 100% (QA)

In selecting articles to demonstrate the CLO material related to customeroriented vision statements I focused on finding content that specifically highlights the importance of defining a business in t... View the full answer