Find a recent business article about Repositioning and generate a report to describe:

1) the company's original positioning,

2) their current repositioning strategy,

3) why they made the change, the results of the change (if available)

4) Personal opinions about their change, and what additional things they can do to help improve the success of their repositioning strategy.

Find the articles from library database (e.g., Factiva) or other online sources (e..g., Adage, Ad week, Wall Street Journal, Business Week, local newspaper). The total length should be approximately THREE to FOUR pages.

Answer rating: 100% (QA)

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