Find an advertising campaign on the Internet that you feel is an excellent example of strong brand identity and good storytelling. This can be a story told on a brand Website, social media channel, or email.  You may also find the advertising campaign on another channel such as YouTube or Vimeo.

Dissect the brand advertisement, and analyze the storytelling components of the following topics we have learned in class:

• Archetype used
• Hero's Journey elements
• Story structure (beginning, middle, end)
• Logo, font, color
• The call to action

Support your opinions and arguments with a minimum of three research references.

Include at least one sample advertisement from the campaign.

Write your analysis (500 words, minimum) using proper grammar and spelling.

Submit your work as a Word document on FSO for official grading.

Please be sure to submit your work in APA format.  This includes a cover page, introduction, proper font and spacing, in-text citations for each reference used, and a references page at the end.