FIRST PROJECT MEMO: Sling TV stands out from other streaming services because it gives the flexibility
Question:
FIRST PROJECT MEMO:
Sling TV stands out from other streaming services because it gives the flexibility to customize packages with add-on channels at a more affordable price, allowing viewers to move away from expensive traditional cable subscriptions. Sling TV offers remarkable live and on-demand TV starting at $40 monthly for both blue and orange packages. Sling TV allows viewers to cut the cord for a subscription that is cheaper than other live television subscriptions from Hulu (Hulu + Live costs $70.00 per month) and YouTube TV ($73 per month) (Supan 1 2023). Sling TV allows customers to customize their channels and bundles, paying only for the channels they want. Sling TV offers national news, sports, and entertainment with media such as ESPN, Disney, FOX, Discovery, and TBS, which air countless movies and shows. Sling TV offers pay-as-you-go planning, with the option to try a free 7-day trial or cancel anytime (Supan 2 2023). Sling TV's determination to constantly innovate and satisfy customers drives the company to develop new features and stay competitive. This differentiates them from the competition and has excellent value for those who want a better choice in their TV-watching experience (Gitnux 2023).
THIS IS NEW. PROJECT 2
Assignment Task Overview
For this assignment, assume the role of a marketing analyst. Your consulting firm has been hired to help with a campaign effort for the client company of your selected product/service. You will communicate your results in a professional memorandum.
1 .Determine and describe the current primary segment. The client has an interesting question. What target market can be perceived by current messaging for the product/service? Visit the public website for your company's product/service. Based on the information available and any other publicly available information, infer the primary target market based on the messaging you find.
2. Describe the primary segment you believe your company is targeting for this product/service. Focus only on this product/service (e.g., for Disney+, focus on just the streaming service, not the parks or other Disney offerings).
3. Describe the primary segment in terms of the behavioral, demographic, and psychographic characteristics for the segment. Give this segment an appropriate name. See, Segmenting and Targeting Markets and Customers in Learning Resources.
4. Classify the primary segment according to one of the VALS types discussed in the Segmenting and Targeting Markets and Customers Learning Resource.