Fiske identified different approaches to communication. Discuss the differences in seeing communication as "transmission of messages" as opposed to "production and exchange of meaning." Explain which approach makes the most sense to you and why.

 Describe purposes and similarities and differences in qualitative, ethnographic, and performative approaches to research. Provide examples of when each could be appropriate.

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ANSWER IS Fiskes distinction between seeing communication as transmission of messages versus production and exchange of meaning reflects two contrasting views on how communication functions The transm... View the full answer