Fitness Fanatic is a startup fitness center located in Louisville Kentucky. Its innovative model of combining social
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Fitness Fanatic is a startup fitness center located in Louisville Kentucky. Its innovative model of combining social networking, exclusive branded apparel, and an invitation-only fitness center has led to substantial revenue growth. Describe how Fitness Fanatic exemplifies the “opportunity seeking” dimension of value creation.
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ISBN: 9781259722660
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Authors: J. David Spiceland, James Sepe, Mark Nelson, Wayne Thomas
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