Following difficult trading conditions in the Eurozone, Unique has seen an increase in demand for its range
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Question:
Following difficult trading conditions in the Eurozone, Unique has seen an increase in demand for its range of Truffles. It has determined that at current prices, the demand for its ginger, cranberry and blueberry-infused truffles has a price elasticity of -2 in the short run, while the price elasticity of its orange and lemon twist Truffle is -1.
Can you discern which product will generate the most revenue for Unique from the available information? If not, what additional information would you need?
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2nd Edition
Authors: C J Mcnair Connoly, Kenneth Merchant
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