FOOD is a meal delivery phone service in the one of the GCC countries, established in...

 

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"FOOD" is a meal delivery phone service in the one of the GCC countries, established in 2016. Since then it has developed into an on-demand meals using a mobile platform and app and has expanded its operations from one city to several cities within that country. Services mainly include food delivery as well as subscription into heath food meal plan. "Food" pride itself on speed and innovation and is determined to make a lasting contribution to the lives of their subscribers. Their employees are referred to as partners, not employees, and they do have access to health and accident insurance and other benefits. GCC cities have increasingly become congested with traffic, getting around quickly has become very difficult. Therefore, finding solution to accomplish life tasks such ordering and picking up food with minimum times wasted has become very important. One of the major issues in food business is hygiene and cleanliness. FOOD solves all these problems with good storage and maintenance of appropriate conditions for food safety during delivery, and also ensuring that their meals meets the standards set by the public health authorities in that county. FOOD has become one of the highly ranked food services in the country. Users register when they open the app for the first time, and all they need to do is to fill up the delivery address, and when they need the service. The app will then show the price. Payments can be made in cash, on credits. FOOD also feature a referral promotion code system. When a new user put in an existing customer promo code, they receive $4 Credit. As does the customer whose promo code they used. This way, there is a direct incentive for word-of-mouth referral. FOOD is estimated to have over 150 drivers and 20 food preparation locations. It has recently expanded to offers on demand meal apart from the regular meal plan. To cope up with the increased demands, It formed a partnership with two good restaurants. In 2019, one of these restaurants imitated the FOOD model and started delivering slimier services in the same cities. The competition is set to be tough in the coming years. FOOD is actively looking to expand, but also is committed to fighting for their market share in their original country. c. Identify and Explain the three ways an opportunity can be identified. Which one do you think was used in the case (3 Marks). d. Identify at lease 3-4 major environmental trends influencing the idea (3 Marks). e. Describe the profile of the founders as an entrepreneur. Which characteristic you think the entrepreneur in the case had and was the strongest influence on the success of his business idea (3 marks). "FOOD" is a meal delivery phone service in the one of the GCC countries, established in 2016. Since then it has developed into an on-demand meals using a mobile platform and app and has expanded its operations from one city to several cities within that country. Services mainly include food delivery as well as subscription into heath food meal plan. "Food" pride itself on speed and innovation and is determined to make a lasting contribution to the lives of their subscribers. Their employees are referred to as partners, not employees, and they do have access to health and accident insurance and other benefits. GCC cities have increasingly become congested with traffic, getting around quickly has become very difficult. Therefore, finding solution to accomplish life tasks such ordering and picking up food with minimum times wasted has become very important. One of the major issues in food business is hygiene and cleanliness. FOOD solves all these problems with good storage and maintenance of appropriate conditions for food safety during delivery, and also ensuring that their meals meets the standards set by the public health authorities in that county. FOOD has become one of the highly ranked food services in the country. Users register when they open the app for the first time, and all they need to do is to fill up the delivery address, and when they need the service. The app will then show the price. Payments can be made in cash, on credits. FOOD also feature a referral promotion code system. When a new user put in an existing customer promo code, they receive $4 Credit. As does the customer whose promo code they used. This way, there is a direct incentive for word-of-mouth referral. FOOD is estimated to have over 150 drivers and 20 food preparation locations. It has recently expanded to offers on demand meal apart from the regular meal plan. To cope up with the increased demands, It formed a partnership with two good restaurants. In 2019, one of these restaurants imitated the FOOD model and started delivering slimier services in the same cities. The competition is set to be tough in the coming years. FOOD is actively looking to expand, but also is committed to fighting for their market share in their original country. c. Identify and Explain the three ways an opportunity can be identified. Which one do you think was used in the case (3 Marks). d. Identify at lease 3-4 major environmental trends influencing the idea (3 Marks). e. Describe the profile of the founders as an entrepreneur. Which characteristic you think the entrepreneur in the case had and was the strongest influence on the success of his business idea (3 marks).