For 30 years, the functional structure has worked just fine for Southwestern Foods, an organization that now manufactures and sells various food products nationally and in limited foreign markets. But as the CEO, you're aware of some emerging problems. The organization is manufacturing everything from canned goods to snack foods to organic items, all of which involve different materials, different distribution methods, and different consumers, and you can see that you're not operating as efficiently as you could. As you consider how to restructure your organization to best meet your organization's needs as it grows in the future, which structure should you choose?

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Given the diverse range of products and markets Southwestern Foods operates in a functional structur... View the full answer