For a business to build customer value, it must manage customer relationships through a model called IDIC.
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For a business to build customer value, it must manage customer relationships through a model called IDIC. What does IDIC stand for? Individual, Differentiate, Insight and Customer Individual, Discriminate, Interact and Customise Identify, Differentiate, Interact and Customise Interact, Differentiate, Identify and Customer.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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