Question: For Assignment #3, you will work on the tasks outlined in Chapter Three, The Business Plan, Section 3: Marketing as outlined in your text pages

For Assignment #3, you will work on the tasks outlined in Chapter Three, The Business Plan, Section 3:

Marketing as outlined in your text pages 68 71.

You may work independently or with a partner (no more than two students per group).

Your completed assignment is due on Day 6 of this module.

The suggested marking scheme for Part 3 of the Business Plan marks the plan out of 30 points (since roughly 30 separate pieces of information are required). Each plan starts out with full marks and points are deducted in three categories (see note above):

For details of the Business Plan Part 3, see pages 68-71 of the text. Points covered:

1. Describe image; appropriate for offerings; for customer groups (3 pts)

STP

IMAGE FOR YOUR SALON THAT YOU WANT IN CUSTOMERS MIND. IN TERMS OF PRICE, SERVICE, ATMOSPHERE

Green/eco friendly

2. Co. name; how projects image for customers; for products/services (3 pts)

TRY OT INCLUDE WORDS THAT SIGNIFY THE IMAGE THAT YOU WANT TO HAVE IN CUSTOMERS MIND.

3. Details of products/services; compare range; why appropriate (4 pts)

COPY THIS FROM PREVIOUS

4. Explain added value; why appropriate (2 pts)

EG: FOLLOW UP SERVICES, BABY SITTERS, CUSTOMISED SKIN SERVICES BASED ANALYSIS, TIE UPS WITH DERMITOLOGIST

5. Name price strategy; explain; how fits with rest of mix (3 pts)

mix- product price place promotion

SKIMMING- high price

PENETRATION- low price

Competitive pricing market prices

*match it with point no. 1

6. List specific offerings; prices; discounts or negotiation (3 pts)

Schemes-

7. Id. ultimate users; distribution chain; id. legal customer; contracts (3 pts)

CONSUMER uses the product

CUSTOMER- buys the product

B2B= business to business

B2C- business to customer

Suppliers of products- raw material suppliers, transporters, delivery

Contract with a supplier- yes / no

8. Physical delivery; tone of site; projects image (3 pts)

If you provide In-home services, please mention here and also what kind of services

9. Advertising media; nature; frequency (3 pts)

Eg: facebook marketplace, social media, .

Frequency everymonth/ monthly

Nature of schemes : schemes like valentine day scheme, spring season scheme, new year scheme, Halloween scheme

10. Publicity; arranged how (2 pts)

Word of mouth satisfied customers review on your website and get $5 discount in next visit

Survey

TESTIMONIALS- experience / viewpoints

11. Personal selling; prospects; approach; aids (4 pts)

Prospect means potential customers

Working women, age group, customers of other salons

How do you spread a word around

12. Sales promotion; risks (2 pts)

Monetary incentives to boost up immediate sales

Risk image detoriates

Incentives discounts, coupons, free gifts, price offs

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