For decades people have known the impact of an unhealthy diet and what constitutes healthy eating, yet
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For decades people have known the impact of an unhealthy diet and what constitutes healthy eating, yet people continue to eat their way to ill health. Since this is not a new problem, what accounts for the sudden upsurge in public and political concern for obesity? Identify the actors and forces in the environment that may work for or against the food industry, showing how these may shape marketing opportunities, pose threats and influence companies’ ability to serve target customers well.
Related Book For
Macroeconomics
ISBN: 978-1464168505
5th Canadian Edition
Authors: N. Gregory Mankiw, William M. Scarth
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