For each characteristic, characteristic of Services, a business needs to plan and market to maximize sales and
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- For each characteristic, characteristic of Services, a business needs to plan and market to maximize sales and profit. List real-life examples for each characteristic, what do companies take these characteristics into account? For example, how would a company make an intangible product real for a consumer? How would a company plan for a perishable service offering, where the service cannot be stored? How would a company manage variability?
Related Book For
Introduction To Health Care Management
ISBN: 9781284081015
3rd Edition
Authors: Sharon B. Buchbinder, Nancy H. Shanks
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