Consider the Apple iPhone on a display table with competing branded phones. The Apple logo is highly recognizable above the competing phones’ logos. The apple brand adds value to the branded product, which results in high brand equity. Identify and explain the FOUR (4) characteristics which are important in determining brand equity.

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Instructions: The table below reports various financial ratios for two Australian Airlines; Qantas Airways, and Alliance Aviation Services for three years (2019, 2020, 2021). 1. From the given Annual Reports of the companies, and using the formulas provided, calculate and complete the ratio table below for the companies for the three years (2019, 2020, 2021). 2. From the ratios calculated in Q1, analyze the 'profitability" and 'efficiency of the two companies for the relevant years (use three ratios each for profitability and efficiency). Consider industry averages when formulating your analysis. 3. If you were contemplating an investment in any of these two airline companies, identify what other information (non- financial) would assist your investment decision and why this information (two) are important to you. Requirements: You will present in a clear and concise six to eight minute (6-8) video recording that includes an introduction, a completed ratio table, key analysis ('profitability' and 'efficiency ratios), non- financial factors and a conclusion. T1. Ratio Table Interest coverage ra Retam on asset Net profit margin Quick QANTAS ALLIANCE 2019 2020 2021 2019 2020 2021 432 1238 Retem nequity Return on invested capital (ROC-1536 Operating margin Cunt Inventory over Asset trover Working capital nemover Debt to asset ratio Debt to equity ratio Long term debe to total assets 4.29 8:47-1656-34.21 12.8614561661 ILIS 4.00 29.72 37.98 24.4 5.54 5.60 4.26 ess 15.95 10.98 8.30 edustry Average (Given) 651 061 -15.79 040 -7.9 248 0.74 1.0 2284 0.72 637 030 276 4.29 Instructions: The table below reports various financial ratios for two Australian Airlines; Qantas Airways, and Alliance Aviation Services for three years (2019, 2020, 2021). 1. From the given Annual Reports of the companies, and using the formulas provided, calculate and complete the ratio table below for the companies for the three years (2019, 2020, 2021). 2. From the ratios calculated in Q1, analyze the 'profitability' and 'efficiency of the two companies for the relevant years (use three ratios each for profitability and efficiency). Consider industry averages when formulating your analysis. 3. If you were contemplating an investment in any of these two airline companies, identify | what other information (non-financial) would assist your investment decision and why this information (two) are important to you. Requirements: You will present in a clear and concise six to eight minute (6-8) video recording that includes an introduction, a completed ratio table, key analysis ('profitability' and 'efficiency ratios), non- financial factors and a conclusion. T1. Ratio Table Interest coverage ratio Return on asset % Return on equity % Return on invested capital (ROIC)% Operating margin % Net profit margin % Quick ratio Current ratio Inventory turnover Asset turnover Working capital turnover Debt to asset ratio % Debt to equity ratio % Long term debt to total assets % 2019 4.29 15.36 8.47 QANTAS 2020 -4.09 39.72 37.98 -16.86 -34.21 2019 2021 -6.32 12.88 24.4 ALLIANCE 2020 15.95 12.86 14.56 5.54 5.60 2021 11.18 16.61 10.98 4.26 0.59 0.30 Industry Average (Given) 6.51 0.64 -15.79 0.68 -7.93 -2.68 0.74 1.05 22.84 0.72 0.37 0.30 2.76 0.25 Focus Instructions: The table below reports various financial ratios for two Australian Airlines; Qantas Airways, and Alliance Aviation Services for three years (2019, 2020, 2021). 1. From the given Annual Reports of the companies, and using the formulas provided, calculate and complete the ratio table below for the companies for the three years (2019, 2020, 2021). 2. From the ratios calculated in Q1, analyze the 'profitability" and 'efficiency of the two companies for the relevant years (use three ratios each for profitability and efficiency). Consider industry averages when formulating your analysis. 3. If you were contemplating an investment in any of these two airline companies, identify what other information (non- financial) would assist your investment decision and why this information (two) are important to you. Requirements: You will present in a clear and concise six to eight minute (6-8) video recording that includes an introduction, a completed ratio table, key analysis ('profitability' and 'efficiency ratios), non- financial factors and a conclusion. T1. Ratio Table Interest coverage ra Retam on asset Net profit margin Quick QANTAS ALLIANCE 2019 2020 2021 2019 2020 2021 432 1238 Retem nequity Return on invested capital (ROC-1536 Operating margin Cunt Inventory over Asset trover Working capital nemover Debt to asset ratio Debt to equity ratio Long term debe to total assets 4.29 8:47-1656-34.21 12.8614561661 ILIS 4.00 29.72 37.98 24.4 5.54 5.60 4.26 ess 15.95 10.98 8.30 edustry Average (Given) 651 061 -15.79 040 -7.9 248 0.74 1.0 2284 0.72 637 030 276 4.29 Instructions: The table below reports various financial ratios for two Australian Airlines; Qantas Airways, and Alliance Aviation Services for three years (2019, 2020, 2021). 1. From the given Annual Reports of the companies, and using the formulas provided, calculate and complete the ratio table below for the companies for the three years (2019, 2020, 2021). 2. From the ratios calculated in Q1, analyze the 'profitability' and 'efficiency of the two companies for the relevant years (use three ratios each for profitability and efficiency). Consider industry averages when formulating your analysis. 3. If you were contemplating an investment in any of these two airline companies, identify | what other information (non-financial) would assist your investment decision and why this information (two) are important to you. Requirements: You will present in a clear and concise six to eight minute (6-8) video recording that includes an introduction, a completed ratio table, key analysis ('profitability' and 'efficiency ratios), non- financial factors and a conclusion. T1. Ratio Table Interest coverage ratio Return on asset % Return on equity % Return on invested capital (ROIC)% Operating margin % Net profit margin % Quick ratio Current ratio Inventory turnover Asset turnover Working capital turnover Debt to asset ratio % Debt to equity ratio % Long term debt to total assets % 2019 4.29 15.36 8.47 QANTAS 2020 -4.09 39.72 37.98 -16.86 -34.21 2019 2021 -6.32 12.88 24.4 ALLIANCE 2020 15.95 12.86 14.56 5.54 5.60 2021 11.18 16.61 10.98 4.26 0.59 0.30 Industry Average (Given) 6.51 0.64 -15.79 0.68 -7.93 -2.68 0.74 1.05 22.84 0.72 0.37 0.30 2.76 0.25 Focus

Answer rating: 100% (QA)

1 Recogn ition The Apple logo is highly recogn isable which gives the brand a high level of recognit... View the full answer