For firms selling a product that serves universal needs but not facing significant competition, strategy makes sense:
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Question:
For firms selling a product that serves universal needs but not facing significant competition, strategy makes sense:
A) a localization
B) an international
C) a transnational
D) a global standardization
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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