For one of the marketing activities, AC > EV. What factor(s) would you analyze before reducing your actual spend on it? Explain with an example

For one of your most expensive (actual spend) marketing activities, the ROI is non-monetary. Give three examples of non-monetary ROI of this activity that could help achieve stated marketing objectives

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S.No. Marketing activity Est. Rate (R) Duration (t) Est.Cost (R*t) Actual Spend Expected ROI KPIs Metrics 1 Example: Email blast $300 2mo 600 400 Brand awareness #visits 2 Google Ads $100 2 200 150 Sales, Sign Up #signups 3 YouTube Ads 4 Email Blast 5 Meta Ads $100 2 200 150 Sales, Sign Up #sales 500 2 1000 700 Sales, Sign Up 100 2 200 150 Sales, Sign Up S.No. Marketing activity Est. Rate (R) Duration (t) Est.Cost (R*t) Actual Spend Expected ROI KPIs Metrics 1 Example: Email blast $300 2mo 600 400 Brand awareness #visits 2 Google Ads $100 2 200 150 Sales, Sign Up #signups 3 YouTube Ads 4 Email Blast 5 Meta Ads $100 2 200 150 Sales, Sign Up #sales 500 2 1000 700 Sales, Sign Up 100 2 200 150 Sales, Sign Up

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Before reducing the actual spend on a marketing activity where the actual cost is greater than the expected value several factors should be analyzed t... View the full answer