For Starbucks to outperform its rivals, it must have unique strengths, or distinctive competencies. How the four
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Question:
- For Starbucks to outperform its rivals, it must have unique strengths, or distinctive competencies. How the four generic building blocks(efficiency, quality, innovation, and responsiveness to customers) of competitive advantage could be used to develop competitive advantage against rivals? Critically evaluate your recommendationswith some contemporary corporate examples. (Approximately 1250 words
- Introduction to competitive advantage. (250 words approximately)
- Describe how the competitive advantage could be used to develop competitive advantage against rivals. (1000 words approximately)
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