FOR THIS ASSIGNMENT THE BUSINESS WILL BE AMAZON.COM!

This report will be divided into several parts:

An Abstract

1. Six Paths Analysis

Review Chapter 3, "Reconstruct Market Boundaries," in the course textBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, and, using Figure 3-5 on page 79 as a guide, construct a quick six paths analysis for your chosen company.

a. This entails identifying (either in graphical or tabular form) the current state of competition, vis--vis industry, strategic group, buyer group, scope of product or offering, functional-emotional orientation, and time.

b. Then, use this analysis to inform your development of a strategy canvas, where you will begin to explore a reconstruction of market boundarieslooking to identify potential blue ocean spaces (see next step).

2. Strategy Canvas Analysis

Review pages 25-28 in Chapter 2, "Analytical Tools and Frameworks," and review Chapter 4, "Focus on the Big Picture, Not the Numbers" in the course textBlue Ocean Strategy. Draft strategy canvas for your real-world business that addresses the following:

Why/how have you chosen the factors that the industry competes on and invests in?

Why/how have you assessed the relative offering level for each element?

Which competitors/segments did you select to model and why?

3. Four Actions Grid Analysis

Review pages 29-37 in Chapter 2, "Analytical Tools and Frameworks.' Based on your strategy canvas and six paths analysis, an "eliminate-reduce-raise-create" grid for your real-world company. Make sure that your four actions framework is consistent with your emerging overall value innovation strategy and that you have begun to anticipate the various implementation challenges that will arise from your grid analysis.

4. Noncustomer Analysis

Review Chapter 5, "Reach Beyond Existing Demand" in the course textBlue Ocean Strategy. A three-tier analysis of noncustomers and write one or two paragraphs that describe the strategic implications of your analysis and how it informs your emerging value innovation strategy.

Word file required!