For years, Richard Branson, founder of the Virgin Group, has believed in customer service. He believes that
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Question:
a.the marketing concept
b. the sales-orientation philosophy
c. the societal concept
d.Maslow's hierarchy of needs
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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