Frito Lay is selling a new potato chip flavor, kettle corn flavor.  

1. What kind of a product does the chips fall under? Specifically explain the product category, tangible/intangible, level of technology, importance of service?
2. What are the two most important attributes of the chips? How do they differ from competitive products?
3. As a customer, what are the benefits and values the chips provided for the targeted market?
4. What is the focus of the campaign and product strategy in at least three areas of the product life cycle (Introduction, growth, maturity, and decline).

Answer rating: 100% (QA)

Product Category TangibleIntangible Level of Technology Importance of Service Product Category The chips fall under the snack food category TangibleIn... View the full answer