Frito-Lay sells a wide range of products, such as Lay's and Ruffles potato chips, Doritos tortilla chips,
Question:
Frito-Lay sells a wide range of products, such as Lay's and Ruffles potato chips, Doritos tortilla chips, Tostitos tortilla chips and dips, and Cheetos. Its audience includes families with children and the young demographic. It wants to expand to the Far East markets of a tiny island called Samoa. The products manufactured in a plant in Brisbane, Australia, will be shipped to the island. The majority of the population in Samoa lives in rural areas. It has also been determined that most families in Samoa are low-income families. Which of the following distribution channels is the company most likely to employ, based on the kind of product it sells and the kind of market it is catering to?
Manufacturer > Distributor > Wholesaler > Retailer
Manufacturer > Retailer
Manufacturer > Supermarket chain
Manufacturer > E-commerce
Managerial Accounting
ISBN: 9780073526706
12th Edition
Authors: Ray H. Garrison, Eric W. Noreen, Peter C. Brewer