From a consumer perspective, provide an example of a brand( Apple) that resonates with you. Think of
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Question:
1) What is the brand?
2) What is it about the brand from a consumer perspective that resonates with you?
3) Do you think the brand is authentic in their approach to connecting to you as a
consumer? Explain.
Related Book For
Accounting Tools for business decision making
ISBN: 978-0470095461
4th Edition
Authors: kimmel, weygandt, kieso
Posted Date: