Gain 100 new 4 or 5-star ratings (to 60% of customers) for Clif Bar on Amazon by the end of June 2021.

Currently, only 44% of customers gave Clif Bar a 5-star rating on Amazon (Amazon Clif Bar, 2020). Whereas, Larabar and KIND got more 5-star ratings on Amazon (78% and 82% of customers respectively) (Amazon Kind, 2020) (Amazon Larabar, 2020). By gaining online reviews, it will help increase the chance of the consumer trying and buying a product, which will increase sales.
2. Build more online social media presence and engagement, creating better hashtags for Twitter and gaining 50K followers by the end of February 2021.

This will help CLIF Bar get better social media presence than just Facebook and Instagram. Facebook and Instagram are strong platforms, but Twitter can be used to share news, new ideas and events that are different.  More people are turning towards social media. Better hashtags that align with content ideas can help boost engagement more on Twitter than Clif has right now.
3. Increase Clif Bar's Instagram followers to 175K by May 2021.

Instagram is one of the fastest growing social media platforms worldwide amongst millennials (PEW Research Center, 2019).  By continuing to increase followers, it will continue to solidify Clif's leadership on this platform versus the competition.  Currently Clif's Instagram followers are 163K vs 141K for KIND and 94.2K for Larabar (Instagram, 2020). An increase to 175K by May is reasonable considering the efforts in this digital plan.
4. Increase the Clif Bar's Website Grader score to 75 by June 2021.

By increasing this score it helps the sub-scores as well and keeps Clif competitive.  Adding companie bios, frequently asked questions and more visuals to the website can help.  It's cluttered and needs to be simplified with better navigation.  The fonts and colour scheme should be cleaned up and promotions more prominent on the landing page (Hubspot Website Grader, 2020).
5. Increase Facebook likes per post by the end of the third quarter 2021.

Currently Clif's Facebook average engagement per post is 100, lower than both KIND (300/post) and Larabar (200/post).  Increasing their engagement to 250 is achievable given the initiatives in this digital marketing plan.  Facebook is one of the largest social media platforms worldwide amongst millennials (PEW Research Center, 2019).

 

 

 

from these 5 Marketing objective Look at the digital marketing objectives and their accompanying rationale provided for your Clif Bar Case Study. Some of these objectives and some rationale are well written - and some are not. 

 

1. State one objective that you think is well written and explain 2 reasons why it's well written using information ONLY from the case study.  Base your answers on what you learned about how to write DIGITAL marketing objectives.  
2. State one rationale paragraph that you think is well written and explain 2 reasons why it's well written using information ONLY from the case study.  Base your answers on what you learned about how to write rationale for DIGITAL marketing objectives.