Gaining competitive advantages from innovation is often about how quickly and effectively a manager brings the idea
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Gaining competitive advantages from innovation is often about how quickly and effectively a manager brings the idea to market. Discuss ways to improve effectiveness and efficiency of procedures to bring ideas to market.
What are some advantages and disadvantages of having formalized procedures to improve the effectiveness and efficiency of innovating? Provide at least 1 example of each to support your response.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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