General Dynamics Land Systems Canada (GDLS) manufactures combat support Light Armoured Vehicles (LAV) in London, ON....

 

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General Dynamics Land Systems Canada (GDLS) manufactures combat support Light Armoured Vehicles (LAV) in London, ON. A number of different variants of the LAV have been manufactured and used in various combat settings around the world. The latest, LAV 700, incorporates state-of-the-art digital command and control architecture, making the carrier capable of operating in even the most extreme conditions. The list price for the LAV 700 is $8,250,000. The domestic cost of the LAV is $4,875,000. You are the sales manager for GDLS and have been asked to look at pricing this carrier for export to Greece. Based on the different pricing strategies what price would you sell it for? PRICING STRATEGY SELECTED PRICE RATIONALE Cost-Based Pricing Competitive Pricing Static Pricing Flexible Pricing Penetration Pricing Price Skimming Value-Based Pricing General Dynamics Land Systems Canada (GDLS) manufactures combat support Light Armoured Vehicles (LAV) in London, ON. A number of different variants of the LAV have been manufactured and used in various combat settings around the world. The latest, LAV 700, incorporates state-of-the-art digital command and control architecture, making the carrier capable of operating in even the most extreme conditions. The list price for the LAV 700 is $8,250,000. The domestic cost of the LAV is $4,875,000. You are the sales manager for GDLS and have been asked to look at pricing this carrier for export to Greece. Based on the different pricing strategies what price would you sell it for? PRICING STRATEGY SELECTED PRICE RATIONALE Cost-Based Pricing Competitive Pricing Static Pricing Flexible Pricing Penetration Pricing Price Skimming Value-Based Pricing

Answer rating: 100% (QA)

ANSWER I would recommend selling the LAV 700 for 8250000 This is the list price for the carrier and ... View the full answer