1. Gia purchased a Groupon for an afternoon of ice skating, pizza and sodas for four people for $25 (a $60 value). Gia felt that the purchase was a great deal and the redemption process was easy and convenient. Gia is likely to have a positive _____ towards Groupon due to her positive experience.

A. subliminal perception

B. self-concept

C. attitude

D. cognition

E perceived risk

Answer rating: 100% (QA)

1 ASWER C ATTITUDE Consumer attitudes are a composite ofa consumers Belie... View the full answer