Give an example of a time where a celebrity influencer, family member, or friend influenced a purchase you made:

• When did you first become aware of the brand?
• Talk about what makes that brand unique - specifically, what stood out to you in the recommendation?
• Who are some competing brands? What made competing brands weaker?
• Use at least three terms you've learned this semester in your response.
• Would you listen to the influencer again? Why?

In your responses, provide arguments about why a specific competitor's brand is stronger than the brand your peers selected. Use at least one term you've learned from class.

Cite sources.