Given the following data from a Comparative Competitive Efforts page in the CIR: Your Company $59.50...
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Given the following data from a Comparative Competitive Efforts page in the CIR: Your Company $59.50 8.6 499 16,500 3.00 4 wks 4,500 2,272 140 87 3,129 +32 WHOLESALE SEGMENT Wholesale Price ($ per pair) S/Q Rating (1 to 10 stars) Model Availability Brand Advertising ($000s) Rebate Offer ($ per pair) Delivery Time (weeks) Retailer Support ($ per outlet) Retail Outlets Celebrity Appeal Brand Reputation (prior-year average) Pairs Demanded Gained/Lost (due to stockouts) Pairs Sold (000s) Market Share (%) 3,161 13.1% Industry Average $53.83 6.3 300 14,350 3.40 2.8 wks 4,675 1,538 111 76 2,413 0 2,413 10.0% Based on the above data for your company, which of the following statements is false? Your Company vs. Ind. Avg. +10.5% +36.5% +66.5% +15.0% -11.8% +42.9% -3.7% +47.7% +26.1% +14.5% +29.7% +31.0% +3.1 pts Your company's pairs sold were 32,000 pairs higher than they would otherwise have been because one or more other companies in the region did not have sufficient branded footwear inventories to fill all orders from retailers, thus causing some retailers in the region to place orders with your company. Your company's branded sales volume and market share in the Wholesale segment were positively impacted by your company's wholesale price and delivery time. Your company had a very sizable S/Q-based competitive advantage of 36.5%, along with an even bigger percentage competitive advantage on number of retail outlets stocking and merchandising your company's branded footwear. Your company's branded sales volume and market share in the Wholesale segment were negatively impacted by your company's rebate offer and retailer support expenditures. Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 13.1% market share. Given the following data from a Comparative Competitive Efforts page in the CIR: Your Company $59.50 8.6 499 16,500 3.00 4 wks 4,500 2,272 140 87 3,129 +32 WHOLESALE SEGMENT Wholesale Price ($ per pair) S/Q Rating (1 to 10 stars) Model Availability Brand Advertising ($000s) Rebate Offer ($ per pair) Delivery Time (weeks) Retailer Support ($ per outlet) Retail Outlets Celebrity Appeal Brand Reputation (prior-year average) Pairs Demanded Gained/Lost (due to stockouts) Pairs Sold (000s) Market Share (%) 3,161 13.1% Industry Average $53.83 6.3 300 14,350 3.40 2.8 wks 4,675 1,538 111 76 2,413 0 2,413 10.0% Based on the above data for your company, which of the following statements is false? Your Company vs. Ind. Avg. +10.5% +36.5% +66.5% +15.0% -11.8% +42.9% -3.7% +47.7% +26.1% +14.5% +29.7% +31.0% +3.1 pts Your company's pairs sold were 32,000 pairs higher than they would otherwise have been because one or more other companies in the region did not have sufficient branded footwear inventories to fill all orders from retailers, thus causing some retailers in the region to place orders with your company. Your company's branded sales volume and market share in the Wholesale segment were positively impacted by your company's wholesale price and delivery time. Your company had a very sizable S/Q-based competitive advantage of 36.5%, along with an even bigger percentage competitive advantage on number of retail outlets stocking and merchandising your company's branded footwear. Your company's branded sales volume and market share in the Wholesale segment were negatively impacted by your company's rebate offer and retailer support expenditures. Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 13.1% market share.
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