Given the following marketing report from a production firm, answer the following questions. Independent Variables X8...

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Given the following marketing report from a production firm, answer the following questions. Independent Variables X8 Technical Support X6 Product Quality X7 E-Commerce Activities x9 Complaint Resolution X10 Advertising X11 Product Line X12 Salesforce Image X13 Competitive Pricing X14 Warranty & Claims X15 New Products X16 Order & Billing Dependent Variable Group Means: X₁ Customer Type Group 3: Group 1: <1 Year (n=22) Function 1 2 365 4.959 7.118 3.514 4.064 5.900 3.745 4,277 4.855 5.577 7.345 Group 2: 1.5 Years (n = 13) 5.615 6.785 4.673 5.346 5.705 6.246 4.986 5.092 3.291 4.715 X17 Price Flexibility 4.018 5.508 X18 Delivery Speed 3.059 4.246 Eigenvalue% 3.950 7.123 91.5 8.5 Discriminant Analysis 3.754 3.412 6.300 3.768 7.056 >5 Years (n=25) 5.376 9.000 % 91.5 100.0 4.836 5.744 6.072 5.292 4.700 4.084 4.288 Test of Equality of Group Means Wilks Lambda 973 469 .893 517 959 414 961 467 c) Using table below, elaborate on the model fitness. 943 751 916 .992 532 .694 415 F Value Sig. 1.221 .303 .782 462 023 32.311 000 121 9.432 .000 Overall Model Fit: canonical Discriminant Functions Percent of Variance Function cumulative Canonical Wilks Chi- Correlation Lambda Square 107.932 17.569 2.619 216 082 807 25.048 000 40.292 .000 205 1.147 .325 .000 32.583 000 579 1.708 190 024 027 057 004 .000 12.551 000 .005 40.176 000 007 Minimum Mahalanobis D² Minimum Between D Groups a) Which variables represent group differences between means? Elaborate. (4) b) Which variables provide the greatest difference between the two most similar groups? Explain. (4) (5) 148 733 025 2 and 3 1 and 2 1 and 3 2 and 3 1 and 3 1 and 2 1 and 3 1 and 2 2 and 3 and 2 1 2 and 3 1 and 3 2 and 3 df Significance 4 000 1.000 Given the following marketing report from a production firm, answer the following questions. Independent Variables X8 Technical Support X6 Product Quality X7 E-Commerce Activities x9 Complaint Resolution X10 Advertising X11 Product Line X12 Salesforce Image X13 Competitive Pricing X14 Warranty & Claims X15 New Products X16 Order & Billing Dependent Variable Group Means: X₁ Customer Type Group 3: Group 1: <1 Year (n=22) Function 1 2 365 4.959 7.118 3.514 4.064 5.900 3.745 4,277 4.855 5.577 7.345 Group 2: 1.5 Years (n = 13) 5.615 6.785 4.673 5.346 5.705 6.246 4.986 5.092 3.291 4.715 X17 Price Flexibility 4.018 5.508 X18 Delivery Speed 3.059 4.246 Eigenvalue% 3.950 7.123 91.5 8.5 Discriminant Analysis 3.754 3.412 6.300 3.768 7.056 >5 Years (n=25) 5.376 9.000 % 91.5 100.0 4.836 5.744 6.072 5.292 4.700 4.084 4.288 Test of Equality of Group Means Wilks Lambda 973 469 .893 517 959 414 961 467 c) Using table below, elaborate on the model fitness. 943 751 916 .992 532 .694 415 F Value Sig. 1.221 .303 .782 462 023 32.311 000 121 9.432 .000 Overall Model Fit: canonical Discriminant Functions Percent of Variance Function cumulative Canonical Wilks Chi- Correlation Lambda Square 107.932 17.569 2.619 216 082 807 25.048 000 40.292 .000 205 1.147 .325 .000 32.583 000 579 1.708 190 024 027 057 004 .000 12.551 000 .005 40.176 000 007 Minimum Mahalanobis D² Minimum Between D Groups a) Which variables represent group differences between means? Elaborate. (4) b) Which variables provide the greatest difference between the two most similar groups? Explain. (4) (5) 148 733 025 2 and 3 1 and 2 1 and 3 2 and 3 1 and 3 1 and 2 1 and 3 1 and 2 2 and 3 and 2 1 2 and 3 1 and 3 2 and 3 df Significance 4 000 1.000