Given the numbers reported below, build a budget using the methods discussed in the course. You must
Question:
Given the numbers reported below, build a budget using the methods discussed in the course. You must show your calculation and resulting budget in the space provided: 4 Points
Budget using the Objective Task Method
Budget using the Affordability Method calculating a Payout point
Budget using the Percentage of Sales Method
Data to use:
Budget #1:
A clothing manufacturer is planning promotional events in key markets during the month of November. They requested their agency of record to prepare a budget for the promotional period. The agency will present the budget with a 20% agency profit or markup. Using these tactical costs, calculate the budget they will present to the client:
Production of POP/POS materials: $15,000
Out-of-Home production: $5,000
Out-of-home placement: 12,500
Television/radio commercial production: $17,000
Television/radio airtime: $38,000
Brand Ambassadors: $8,000
Talent fees: $10,000
Radio Remotes: $15,000
GRAND TOTAL = ________________
Payout Point:
Based on the approved budget #1, the company sells 9,000 units per month with an average profit of $10.00 per item. How many units do they need to sell to payout the promotional budget investment?
Payout Point in units sold: ________________
Payout Point in %: ________________
Budget #2:
The client sells approximately $12,000 million dollars annually and is allocating 10% as their marketing annual budget, which is the category competitive budget allocation. What is their projected annual marketing budget?
GRAND TOTAL = ________________
Introduction to Operations Research
ISBN: 978-1259162985
10th edition
Authors: Frederick S. Hillier, Gerald J. Lieberman