1. Given your identified target market, the product life cycle, and the competitive landscape shown in your positioning, Identify a minimum of 3 IMC tools in the Promotional Mix (e.g. Personal Selling, PR, Sales Promotion, Direct Response, Word of Mouth, Advertising - broadcast, print, etc.) you think would meet your Promotional objective. Provide rationale.  

At saturation stage on product life cycle.

name of the product is finish dishwasher

Answer rating: 100% (QA)

Creative Brief Reimagine Your Run with Brand Name Activewear Company Brand Name Activewear ProductService Highperformance comfortable and stylish activewear for all fitness enthusiasts Target Audience ... View the full answer