Given your reading of the "MediSys Corp.: The IntensCare Product Development Team" Case Study, what are the key issues facing the team now? Less than month(s) from Product Launch, "IntensCare was behind on design, clinical testing and production schedule." Worse, additional delays were expected, given issues with 3rd party and engineering challenges related to getting data displays and battery units into the size spec. These challenges are particularly significant for several reasons: MediSys has invested in the development of IntensCare. Given 2008 Revenue of $400MM, and an industry average of Profit Margins, this is a investment. There is promised competitive entrants from other players within the industry, which might benefit from greater resources for development and in-market promotion.