Global Gourmet Coffee Company ( GGCC ) is a distributor and processor of different blends of coffee.
Question:
Global Gourmet Coffee Company GGCC is a distributor and processor of different blends of coffee. The company buys coffee beans from around the world and roasts, blends, and packages them for resale. GGCC currently has different coffees that it offers to gourmet shops in onepound bags. The major cost is raw materials; however, there is a substantial amount of manufacturing overhead in the predominantly automated roasting and packing process. The company uses relatively little direct labor.
Some of the coffees are very popular and sell in large volumes, while a few of the newer blends have very low volumes. GGCC prices its coffee at full product cost, including allocated overhead, plus a markup of percent. If prices for certain coffees are significantly higher than market, adjustments are made. The company competes primarily on the quality of its products, but customers are priceconscious as well.
Data for the x budget include manufacturing overhead of $ which has been allocated on the basis of each products directlabor cost. The budgeted directlabor cost for x totals $ Based on the sales budget and rawmaterial budget, purchases and use of raw materials mostly coffee beans will total $
The expected prime costs for onepound bags of two of the companys products are as follows:
Items Kona Malaysian
Direct material $ $
Direct labor
GGCCs controller believes the traditional productcosting system may be providing misleading cost information. She has developed an analysis of the x budgeted manufacturingoverhead costs shown in the following chart.
Activity Cost Driver Budgeted Activity Budgeted Cost
Purchasing Purchase orders $
Material handling Setups
Quality control Batches
Roasting Roasting hours
Blending Blending hours
Packaging Packaging hours
Total manufacturingoverhead cost $
Data regarding the x production of Kona and Malaysian coffee are shown in the following table. There will be no rawmaterial inventory for either of these coffees at the beginning of the year.
Items Kona Malaysian
Budgeted sales pound pound
Batch size pound pound
Setups per batch per batch
Purchase order size pound pound
Roasting time hour per pound hour per pound
Blending time hour per pound hour per pound
Packaging time hour per pound hour per pound
Required:
Using GGCCs current productcosting system:
Determine the companys predetermined overhead rate using directlabor cost as the single cost driver.
Determine the full product costs and selling prices of one pound of Kona coffee and one pound of Malaysian coffee.
Develop a new product cost, using an activitybased costing approach, for one pound of Kona coffee and one pound of Malaysian coffee.