1. Global Trends and Their Application in the Germany Environment 

 

Euromonitor has published - and continues to publish - a range of reports considering the impact of the Corona Virus. These include:

•  (Mega Trends): The Corona Virus - The New Normal - What is here to stay? (May 2020)
• Rethinking Sustainability - No Purpose no Gain - (October 2020)
• Covid 19 - Effect on Packaged Food (April 2020)

 

All of these reports are globally oriented, with limited country-specific information. You can find them all in the assignment brief folder. 

 

The marketing director has requested that you identify THREE key global trends (one from each of these reports) that you believe are especially relevant to Green Chef's brand proposition.

 

For each, you need to;

• State clearly why this trend is especially relevant to Green Chef
• Discuss how far that trend seems to be emerging or already important in your particular country using both qualitative and quantitative data (i.e. what is the evidence for that trend on a local rather than a global scale?)
• Provide and justify one specific recommendation regarding a change to the marketing mix or an action you consider necessary in your chosen country, as a consequence of that trend. 

Answer rating: 100% (QA)

1 Key Global Trend Rethinking Sustainability No Purpose No Gain October 2020 Why it is Relevant to Green Chef Green Chefs brand proposition revolves a... View the full answer