GM is trying to reinvent the Cadillac brand with new car designs and a new brand story.
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Question:
GM is trying to reinvent the Cadillac brand with new car designs and a new brand story. They commission an integrated marketing communications campaign using several media. A key component of their ads is music by contemporary groups like the Teddy Bears and Melikka. GM is considered:
the client
the advertising agency.
the audience member who receives a message.
regulatory agencies that control advertising.
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